I believe that we are governed by the media to the extent that we rationalise ourselves through it, in a sense we become a person whose characteristics and mannerisms reflect what is shown through the media. Baudrillard also mentions something similar to this and contends that the media should not be seen as isolating but what he calls ‘the gift of the self’ (Pawlett, 2007, pg24)
Where I firmly agree with Baudrillard is his awareness of the link between consumerism and the media, as I believe the consumer society drives the media, which is another important point to bring up within our debate.
While doing the Nietzsche essay recently I explored the previously explored slave theory, in the slave concept which Nietzsche puts forward is that of people feeling they need to conform to these laws and beliefs as a method of being part of society. Nietzsche therefore sets out to almost publicise this slave ethic.
I will explore more of Nietzsche’s thoughts further in my next post.
Where I firmly agree with Baudrillard is his awareness of the link between consumerism and the media, as I believe the consumer society drives the media, which is another important point to bring up within our debate.
While doing the Nietzsche essay recently I explored the previously explored slave theory, in the slave concept which Nietzsche puts forward is that of people feeling they need to conform to these laws and beliefs as a method of being part of society. Nietzsche therefore sets out to almost publicise this slave ethic.
I will explore more of Nietzsche’s thoughts further in my next post.
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