I have just looked at really good website, which contains lots of different articles, especially concerning how newspapers are circulated, facts and figures about their readership and how they are used to influence consumers.
The website is
http://www.nmauk.co.uk/nma/do/live/haveYouSeen?haveYouSeenModel.
I looked at one of the most recent articles about London Fashion Week. 'Spotlight on London Fashion Week'
The article comments 'national newspapers become the most must- have accessory for fashion advertisers keen to make an impression on consumers'
This quotation proves that newspapers main aims are to captivate as many consumers as possible to follow their article and will always want to purchase a daily newspapers because it looks cool.
Many of the images we see today in newspapers and magazines are fake because they are air brushed and changed in size. The article went onto comment;
'The quality reproduction standards of today's modern printing methods ensures fashion ads look stunning in newspapers'
This is becoming a problem in today's society because people feel that they do should look like 'perfection' and these fashion images make consumers feel that if they don't look like the picture then they are different.
On the same website i found an article on advertising to consumers the article was called
'What Consumers Cracked Easter?' Here I found a figure from research conducted by the NRS 'Research has shown that the immediacy of newspapers is second-to-none; an ad placed on a particular day of sale will reach 96% of the daily audience' and this is alot of consumers.
Our daily lives revolve around images of perfection and advertisement therefore this can be linked to our topic 'Is it better to be controlled by someone else rather than by oneself' these quotations prove that newspapers do hold a domination over society.
1 comment:
I agree to the idea that the media hold a certain control over people. Even to the extent that people may want to be deviant of the set rules.
‘We live in a culture which strives to return to each of us full responsibility for his own life’ - Baudrillard.
For one to feel respected and in control of one’s own life, morals and virtues I believe the individual in question must first feel in control and gain respect of people with similar beliefs: To do this one must commerialise one’s beliefs for people to follow, so as to be able to relate to the public. Everyone functions to gain full responsibility of one’s life. But can we ever have full responsibility with such an influence in the world upon us?
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